Truffles is the mascot of the Rocky Mountain Chocolate Factory.

The company was founded by Frank Crail, who had recently moved to Durango from Newport Beach, California to raise his family in a small town. He later confessed to Candy industry magazine that he would have opened a See's Candies, but the company doesn't sell franchises. In 1981 the first store was opened on Main street by Frank and two partners. In 1982 the company's first franchises, one in Colorado Springs and one in Park City, Utah an offsite factory was also built that year. In 1983 the two other partners left the business. In 1986 the company went public on the NASDAQ. In 1996 Whitman's Candies made an offer to buy the company for US$16 million, the offer was rejected by management after the company's results improved in late 1996.

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